*Screen images simulated.

LG 55" Class - OLED B4 Series - 4K UHD OLED TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*
LG 55" Class - OLED B4 Series - 4K UHD OLED TV - Allstate 3-Year Protection Plan Bundle Included For 5 Years of Total Coverage*
Features:
- Magic Remote w/ Magic Tap (NFC) - Easily Share your Contents Between TV & Mobile
- Wi-Fi 6E - the Smooth and Fast Streaming Experience, Low Latency, and Ultra-fast Speeds
- With OLED’s Over 8.3 Million Self-lit Pixels see Perfect Black and Luminous Colors
- Powered by the α8 AI Processor
- WebOS & LG Channels: View Favorite Apps & 300+ Channels, Plus up to 5 Years of Updates
The World's No.1
11 years later,
still on top
Our reign as the world's favourite OLED continues.
*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
What makes LG OLED AI stand apart?

LG's alpha 8 AI Processor on top of a motherboard, emitting orange bolts of light. OLED TV with the OLED Care menu is selected in the support menu that is up on the screen. The slimline design in a side of view as it is placed flat against the wall in a modern living space.
Definitive intelligence at its core
The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.
A video shows the 10 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple and blue fireworks.
1.5x
Faster AI Performance
2.3x
Improved Graphics
1.8x
Processing Speeds
**Screen images simulated.
\r\n"}}">*Comparison is based on a conventional TV with alpha 5 AI Processor.
**Screen images simulated.
Intelligence that refines the OLED experience

LG OLED in a modern living space displaying a musical performance on screen. Blue circular waves depicting personalization surround the TV and space. A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull. LG OLED TV as sound bubbles and waves emit from the screen and fill the space.
Syncs with how you watch
A video shows the 10 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple and blue fireworks.
A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
The optimal audio
fits your space
The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

night

day
Intelligence that's bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.
authentic charm">
Insane realism with
authentic charm

AI fine-tunes the resolution
After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.
*Screen images simulated.
the soundscape">
Hear every detail of
the soundscape
Adaptive Sound Control
Sound suits whatever you watch
Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.
Virtual 9.1.2ch Surround
Lifelike audio soars through your space
Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.
Dynamic Sound Booster
Impactful sound resonates
AI processor refinements give your sound a dynamic boost packed with power.
Adaptive Sound Control
Sound suits whatever you watch
Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.
Virtual 9.1.2ch Surround
Lifelike audio soars through your space
Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.
**Must be activated through the sound mode menu.
\r\n***Sound may vary according to the listening environment.
\r\n"}}">*Screen images simulated.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.
boundless beauty">
Backlight-free brings
boundless beauty
Rather than relying on an additional backlight, LG OLED's self lit pixels illuminate independently. The result is true-to-life colour, perfect blacks that never gray, and a picture beyond compare. With Eye Comfort Technology's low-blue light, flicker-free, and discomfort glare-free certifications, watch for longer without eye strain.
*Screen images simulated.
Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.
The Milky Way fills the night sky above a canyon scene. Above the image, "gray is not black" is written in white block capitals against a black backdrop. The screen is split into two sides and marked "Others" and "LG OLED." The other side is noticeably dimmer and lower in contrast, whereas the LG OLED side is bright with high contrast. The LG OLED side also features Discomfort Glare Free and Perfect Black technology certifications.
**‘Others’ refer to it as a non-glossy OLED.
\r\n***LG OLED TV panels are certified Discomfort Glare Free by UL based on the Unified Glare Rating (UGR) evaluation method.
\r\n****Verification issued when UGR is less than 22 when watching TV between 70 lux and 300 lux.
\r\n*****LG OLED display only applied to C4, B4, and CS4 was verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection standards.
\r\n"}}">*Screen Images simulated.
**‘Others’ refer to it as a non-glossy OLED.
***LG OLED TV panels are certified Discomfort Glare Free by UL based on the Unified Glare Rating (UGR) evaluation method.
****Verification issued when UGR is less than 22 when watching TV between 70 lux and 300 lux.

Fast Delivery
Delivery on in-stock items may be available as early as Same Day.

Returns
Items damaged, altered, or abused after delivery or pick-up cannot be returned or exchanged.

Smooth dispatch
Has a history of dispatching on time with tracking.
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